After the Valentine’s Day release of its commercial film (CF) reuniting Crash Landing On You stars Hyun Bin and Son Ye Jin on screen, telco giant Smart just revealed that an even “more kilig” Part 2 is underway.
In a virtual presscon Monday, February 22, the telco dropped more details behind their “casting coup” of having the K-drama power couple starring in their first commercial together, plus plans of having them meet their Filipino fans this year.
A culmination of a trilogy that earlier featured the Korean superstars in individual commercials following their launch as Smart brand endorsers, the joint TVC set to Ben&Ben’s Inevitable song was actually part of a second contract, according to Smart Communications, Inc. SVP and head of Consumer Business Jane Basas.
“The first contract of Hyun Bin and Son Ye Jin covered the first two commercials but we decided to renew them early, simply because we wanted to deliver the promise of the two of them together in one campaign and that had to be covered by a separate contract,” Basas told the press.
A visit to the Philippines is still part of their contracts, Basas noted, “I’m hoping you know everything normalises because as a fan I’d love to see them here.”
In the meantime, the Smart executive said they’re working on a live online event so that Filipino fans can meet Hyun Bin and Son Ye Jin “whether separately or together. That’s something that we still have to fix in the next few weeks.”
Meanwhile, the CF with the reel-to-real couple, fondly called BinJin and RiRi by fans, was finalized with their respective management teams last August to November 2020.
Contrary to some reports online, the CF was shot last January 12 only after they official confirmed dating reports.
“We shot the commercial January 12. So, we shot it after they actually went out in public to confirm that they had something together. So, we were really just lucky. It was perfect timing,” said Basas.
The first scenes filmed were their scenes together. The first commercial evoked CLOY feels as it saw them “inevitably” meeting with the help of Smart’s 5G technology. It turns out, it was just a teaser of a more exciting “sequel”.
Basas said, “The scenes that you saw in the first commercial is not the complete scene so there’s going to be a Part 2 where they will be together from end to end. That’s even more kilig than TVC 1.”
The joint commercials are the telco’s promise to fans and Smart is very proud to have made it happen.
Basas said, “We were really, really lucky that both Hyun Bin and Son Ye Jin love the first two campaigns, and that they trusted us enough to make this happen because, you know, they’ve never said yes to anybody. We were the first brand that they said yes to and we’re very, very proud of that.”
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